Visual Smile


MAY 2021

Icon Set

As part of the launch of the new brand, Visual Smile asked us to created an icon set to use on social media, specifically to create Instagram Highlights.

APR 2021

Logo Evolution

Our brief was to update the existing logo for the dental clinic, Visual Smile. We kicked off the process by exploring a number of possible logo ideas, experimenting with text, colour and marks.

Final Logo

The final logo remained largely the same form. A fresh colour palette, flat design and modern typeface helped evolve the logo to be fit for purpose across social media, print and online.

Visual Smile - OldVisual Smile - New